Sky Broadband
Helios
For the Summer 2025 launch of Sky’s Full Fibre Gigafast+ broadband, which was the UK’s fastest at the time of production, Sky collaborated with Taylor James to create a series of vibrant and engaging campaign assets.
The Gigafast+ router was reimagined as a comet hurtling towards Earth at supersonic speed, serving as a simple yet striking metaphor to dramatise both the arrival and the speed of Sky’s fastest-ever broadband service.
As Sky is a family-focused brand, the brief was to maintain a bright and optimistic tone, drawing visual inspiration from the movie-poster key art of sci-fi classics such as E.T. and Flight of the Navigator.
Pre-Production
Camera Angle Studies
Production
STEP-TO-STEP
Production AI Study
Finals Regional Version
The project comprised both regional and national campaigns. The regional rollout, Impact the Locals, targeted seven key cities: Aberdeen, Edinburgh, Glasgow, Leicester, Coventry, Milton Keynes and Leeds. Each visual brought the city to life, with iconic statues and landmarks reacting in awe at the arrival of Gigafast+.
Creating the seven stills was a fun yet technically ambitious process, blending on-location photography, CG and AI. Atmospheric lighting and impact effects were developed using Embergen simulation passes, then refined with glow and post work to achieve the final cinematic finish.
Photographer Dario Mitidieri travelled to all seven locations, capturing landmarks and surrounding environments at similar times of day to ensure consistent lighting. AI tools were then used to generate expressive facial details, before everything was composited and finished with a vibrant, colourful grade.
The regional campaign was completed within five weeks, including one week of on-location photography, and delivered in multiple crops and formats for a range of placements.
Final National Version
For the national roll-out, the focus shifted to the landing site of one of the Gigafast+ router’s Earth-bound arrivals: a cosy, familiar suburban back garden. The entire environment was created in CG, with our artists carefully crafting a glowing crater at its centre, complete with art-directable cracks and surface detail.
The image was then refined through post-production and grading to capture that cinematic, movie-poster feeling of “coming to a home near you.” The national campaign was delivered approximately two weeks after the regional roll-out.
