Iqirvo
PatientVideos
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Pre-Production Photoshoop
For this campaign, our production focused on emotionally resonant, docu-style moments that felt authentic and unstaged for the opening and closing shots, paired with carefully curated stock photography. Each shot was composed and chosen to build anticipation, culminating in the reveal of the mother through subtle, layered motion and a continuous easing push-in, enhanced by a nuanced parallax effect.
Production Edits
Natural details, such as sunlight entering the scene, elevated the atmosphere without distracting from the emotion. All imagery was carefully retouched to ensure visual consistency—matching lighting, color, and texture across original and stock assets—so the final compositions felt unified and believable. We also utilized a combination of AI and traditional, bespoke retouch techniques to remove the mothers from each image, and to expand images vertically and horizontally to allow for greater camera flexibility and multiple aspect ratios.
In editing, this rhythm was carefully refined—matching motion, tone, and pacing—to create a seamless and emotionally cohesive experience across all elements. Special attention was given to visual flow, using light and movement to guide each reveal and unify the sequence with sophistication.
