How does Andy Murray stay one of the UK’s biggest sporting stars? With his blood, sweat, tears and a special combination of discipline, practice, and (of course) Scottish pride. HEAD asked us to produce a video for the launch of the new RADICAL racquet, showing with its versatility and boldness, there is “no shot you can’t play,” just like Andy Murray. With over 100k views on social media, engagement continues to grow as people share their excitement over the new racquet.

We built the entire set, including the lab, the warehouse, the conveyor belt, etc. To give the set an eccentric look and feel, we used special effects to create the smoke, the bubbling "chemicals" in flasks and all the various lights. With only a few hours to shoot with Andy Murray, we used a stunt double for some of the shots to ensure time was used efficiently, and our intensive shoot planning with Producer Heather Woodburn guaranteed no shot was wasted.