Uber Reserve

Our friends at Mother invited us to collaborate on this outstanding concept for Uber to create origami versions of their vehicles. This OOH campaign would promote Uber Reserve as the first choice service when booking travel to pre-organized events such as a football match or a night at the theater. 

While their initial practical tests with paper were promising, they sought our expertise in CG photorealism to create a unique series of paper cars which were authentically crafted out of folded paper tickets. With a tight deadline but incredible passion we were able to bring to life this beautiful and effective campaign.