Wells Fargo Bank
Intuitive Investor
Wells Fargo Advisors recently introduced their new Intuitive Investor Account -- a low-cost, diversified account that works towards broader financial goals. We teamed up with BBDO to create a campaign that showed how an Intuitive Investor account is a smart solution for investors. We crafted one of Wells Fargo's signature horse's, galloping out of thousands of coins for this digital and print campaign.
Pre-Production Concept Art
Creative development was key to the success of this campaign. Before the shoot we worked on extensive creative concept art to define the overall look of the horse in the space. We also spent a lot of time developing a detailed previs to ensure our shoot day went smoothly and that we captured the required material to make for a great edit.
Pre-Production Animatic
Shoot Production Behind the Scenes
We spent one day on set at the Queens museum out in Brooklyn. Our very own Taylor James director, Jason Guerrero wrangled the crew and directed the talent to capture the emotive performance required to sell the surprise and interaction with the CG horse.
Post Production CGI
Our final deliverables saw us producing a print image, digital cinemegraph and the final broadcast spot of which we re-used assets across all the deliverables to drive efficiencies in the production. During post production we had to develop the materials, lighting and look of the coins along with understanding the physics of the coins as they where lifted off the ground and moved into the galloping reveal of the horse.
