WELLS FARGO
Intuitive Investor
We were tasked to help tell how the Intuitive Investor account works. The Intuitive Investor account is a portfolio investment strategy within Wells Fargo. We collaborated with the team at BBDO to define the aesthetic and style of this piece. It was a really fun opportunity to design and animate this story.
BEHIND THE SCENES
Partnering closely with the BBDO team from the concepting stage, we developed a number of rounds of 2D designs to figure out the visual language and characters present in the piece (if any). This process involved determining the level of stylization, the color palette, and 3D characters that were later phased out of the final spot.
Post Production
After our lookdev phase, we modeled, textured, lit, and animated a main 1:10 spot. Part of this process involved finding interesting and unique ways to animate the graphic information on display, as well as fun transitional elements to keep the piece interesting. From there, we also developed six loopable animations for social media based on specific moments in the piece.
