Bose has a wide range of products in a range of colors and an array of variations. Because of the nature of the brand’s offerings and marketing needs, they approached Taylor James to be a CG partner on several launches, campaigns and to build a suite of CG products.

CG assets are not effective unless they are realistic. We studied the products and learned them inside out- the textures, how materials interact with lighting, the size, all the way down to the stitching on the fabric components. We created pipelines and an approach around the unique needs of the Bose brand- these were structured to ensure content could be creative at volume while retaining world class quality.