Working with the creative and production teams at Innocean, we are happy to produce these shots for the Genesis Winter Sales Event. Utilizing stock backplates and HDR’s, our post team worked on the environment, cleaning up the shot, adjusting the snow road width and applying motion blur for the shots. We then prepped the vehicles in CG, developed shaders and rendered the vehicles into the shots before finally finishing the images in post. The images are being used for both point-of-sale and digital. You can view them live on the Genesis site here.