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Honda CR-V

 

HONDA CR-V

 

Challenge

Honda, in collaboration with RPA, approached us for the launch of the all-new 2023 Honda CR-V. The brief was straightforward: expand the Hondaverse by adding new zones, offering the CR-V fresh terrains to traverse. With the CR-V's off-roading capabilities, it was vital to showcase it not only in rugged environments but also in more upscale and premium settings. The goal was to paint a vivid picture for potential customers, helping them visualize owning this car in diverse locations.

 
 
 

full cgi environments
zone 1: national park

 

We were tasked with crafting a brand-new “national park” environment for launch stills. Additionally, we updated our existing city and lake environments, incorporating fresh locations to ensure they didn't merely replicate those from the previous Honda HR-V project.

Besides these expansive environments, we also devised a compact snow-level setting intended solely for a brief driving animation and a still image.

In creating the novel national park environment, we drew inspiration from real-life images of US national parks. Our rendition was crafted inside Unreal using the landscape sculpting system and spline creation tools. This was further enriched with high-quality assets for significant rock formations, merging multiple mesh assets to form expansive landscapes.

zone 2: LAKE AREA AIR B&B

The city and lake Air BnB environments were revamped versions of the existing “Hondaverse” settings from our previous HR-V project. For the city, we integrated new blocks, featuring updated buildings and roads. For the lake Air BnB, the original building was replaced with a contemporary one, and the surrounding landscape was refreshed. We also introduced new roads, including one spanning the lake.
Given that we initially utilized Unreal to craft these environments, revisiting and refining them was straightforward. The real-time nature of Unreal Engine allowed for immediate visibility of modifications. This ensured prompt feedback sessions with clients and internal teams, witnessing real-time alterations. Concurrently, we could monitor the lighting effects and gauge their impact on new additions, guiding further changes.

Separately, we received a brief to design a snow road setting for a concise animation and a still photo. While this wasn't as expansive as our other projects, it was swiftly accomplished using photogrammetry scanned scans assets, custom meshes, and shaders for the snowy road environment.

 

ZONE 3: CITY

 
 

PRODUCTION | lens & real-time angle study

 

Unreal Engine excels in replicating natural environments with its terrain sculpting tools. These tools enable users to mold landscapes to mirror real-world terrains or craft entirely distinct settings. Among Unreal Engine's standout features is its real-time editing. Its robust in-editor rendering lets users witness changes instantly, facilitating on-the-spot adjustments to lighting, materials, and asset positioning.

 
 

post production | RETOUCH

Solution

 

Expanding on the pre-existing Hondaverse we crafted for the HR-V, we introduced two new zones and further developed a third. The brand-new "National Park" zone provided not only captivating scenery but also roads, turnouts, and overlooks to beautifully stage the car. In this setting, we could highlight the CR-V's robust off-road prowess coupled with its comfort and reliability for extended journeys.

The "Lake Air BnB" zone represented the allure of nature retreats and weekend getaways, contrasting the bustling "City" zone. Through these additions, we captured the CR-V's versatility while producing stunning imagery.

 
 

FINAL | STILLS

FINALS | INTERIOR MAJORS

final | DETAIL SHOTS