SKS VIRTUAL KITCHEN
Our Kitchens are Unreal.
When Signature Kitchen Suite and their brand AOR, Innocean, wanted to make a big splash at this year’s Kitchen & Bath Industry Show Virtual Expo, they turned to Taylor James to deliver something epic. Picking up where we left off with our CGI Kitchens from earlier in the year, we created a series of interactive real-time virtual kitchens using Unreal game engine technology. The immersive experiences allowed event goers to experience a virtual walkthrough of uniquely designed kitchens, highlighting the elegant integration of the SKS products throughout each. Viewers were able to freely explore the beautifully designed products from various angles, select each to configure options, choose finishes, see how it operates, and learn more about its unique selling points. To say the least, our SKS Virtual Kitchen Experience wasn’t just epic, it was unreal. And, it was the world’s first-ever pixel streamed Virtual Kitchen Configurator Experience with raytracing enabled. Using our proprietary Smart Content workflow, our artists were able to streamline the creative production process and increase collaboration throughout all phases of the project. This methodology allowed us to create high-quality still & cinematic renderings while also optimizing the experience for pixel streaming.
CGI ASSETS
2021 NVIDIA Global Technology Conference
Our Virtual Kitchen Experience quickly gained the attention of Nvidia and is now being showcased at their Global Technology Conference (GTC) as an example of the Future of Consumer Retail Experiences. NVIDIA’s GTC Event is widely recognized as the industry event "where science, technology, and creativity converge." Together with cloud-streaming platform partner PureWeb, our virtual kitchens are proving to the world how creativity & technology can allow brands to bring high-fidelity experiences like these to life and change the way their customers interact with products. We are proud to say our work is the world’s first-ever pixel streamed Virtual Kitchen Configurator Experience with raytracing enabled, allowing for premium quality and an experience like no other.
Real-time experiences are the future; we are honored to demonstrate how all sectors, beyond automotive, can harness the potential of the experience that allows users to stream, explore and customize their dream kitchen, or whatever environment a brand can imagine. Taylor James is here to make that a reality.
FINAL
In total, we delivered three virtual kitchens, 16 high-quality still images, and 17 high-quality cinematic animations. Each virtual kitchen included an interactive real-time experience with ten interactive appliances, allowing users to open & close doors, drawers, sous vide wells, and more. Additional interactive features included the ability for users to select and configure appliance options, choose finishes, explore how each operates, and learn more about their unique selling features.
